Why Do We Crave Validation Online? A Look at the Social Side of Likes

Lately, I have been thinking about how weirdly satisfying it feels when a post gets a lot of likes. Even when I know it’s just an algorithm-driven dopamine hit, it still feels good. Why? Because, at the core, we’re social beings wired for connection and validation is like a modern-day “you belong” signal.

In psychology, there’s a lot of talk about social comparison theory, and I think it’s never been more relevant. We compare, we scroll, and we measure our worth through reactions. I once caught myself deleting a post because it didn’t get enough engagement and I’m not even that into social media. But in that moment, it genuinely felt like a rejection.

What’s fascinating (and a bit alarming) is how this feedback loop shapes our identity. Teenagers, especially, are growing up in an environment where “likes” substitute for social approval. The digital self becomes the main self. It’s not just about narcissism; it’s about needing to feel seen in an increasingly noisy world.

I have seen people consciously take “dopamine detoxes,” logging off for weeks to reset their relationship with attention. It’s tough but effective. Personally, I am learning to focus more on genuine connections offline conversations, creative hobbies, even working with study groups (which, by the way, I found through a super helpful platform that offers affordable Assignment Help Canada for students juggling coursework and research).

What about you guys do you think social validation online can ever be healthy? Or is it always a kind of psychological trap?